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Joe Arnold's Blog

Founder / CEO SwiftStack

Tag Archives: social software manifesto

Some ideas of how to prioritize concerns while building social media properties.

Following Users over Directing Users
Community Ownership over Company Goals
Version 0.1 over Version 1.0
Responsive Team over Efficient Team

A reflection on how to work while developing products that are built upon user-generated content or social networks.

Following Users over Directing Users
Don’t tell users what to do. If you ever find yourself thinking, “Well, we want direct them towards , so let’s…” Remember that user’s will use the product however they’re going to use it. Follow them. Make their lives easier.

Community Ownership over Company Goals
I was once told that the myspace founders told Fox Interactive Media to f-off when they were told to put in a bunch of ads. If the community owns the site, the community will grow. Don’t kick off content because it doesn’t align with the companies immediate goals. Another way to put it is company goals follow community goals.

Version 0.1 over Version 1.0
Increment and iterate. It takes a long time to build a product that will be used. Get out fast and get feedback. Don’t hold back and wait for the product to be perfect.

Responsive Team over Efficient Team
Favor getting changes out quickly. Even for the sake of efficiency. Always keep the system in a state that can where new versions that can be launched quickly. If the team can’t launch anything but small patches because they’re slogging through a 6-month project, that’s a problem.

Agree? Disagree?

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